ABOUT US
At Pursue, we’re passionate about sharing the joy of everyday adventure. What started as a dream in a humble San Jose home has transformed into a thriving, California-based company where our founder’s core promise remains the same: everybody deserves no-nonsense, well-balanced nutrition.
Every Pursue Bar product is simply made using the best that nature has to offer in flavors that you’ll crave. Formulated in small batches in sunny Los Angeles, we make products that empower you to tackle the day (or a mountain) with thoughtfully sourced ingredients, balanced nutrition, and a whole lot of love.
Enjoy the journey…
Thinh
Easy-peasy protein
Simple, balanced nutrition with zero fluff or fanfare
The best of nature, baked
Smart recipes with an emphasis on yummy
People-powered
Hand-crafted, uncomplicated, small-batch bars from our family to yours
OUR FOUNDER
Thinh Tran has a passion for fitness and active living in California, and embraces a simple, uncomplicated life that lets him enjoy the adventures that come his way.
With Pursue Bars, Thinh aims to make simple, satisfying protein bars available to everyone. Because everyone deserves nutritious, balanced, on-the-go snacks for their next adventure…no matter what they pursue.